BRDG is a consultancy in Tech, Finance, and HRM Consulting, focused on selling the implementation and management of Workday, a HRM and Finance software to large worldwide enterprises. Even though it was a start-up then, BRDG was launched by three highly experienced Workday Consultants, authorities in their field.
To achieve the goal of increasing brand awareness and generating leads, BRDG asked me to design a content strategy and create all related copy. In order to compete with giants like Accenture, Cognizant, and IBM, clear and effective communication and copy are essential.
I conducted extensive research on getting to know the target audience, rivals and of course BRDG and its leaders. By finding the sweetspot, the connection between a company’s objectives and usp’s and target’s needs and painpoints, as well as writing high-quality content that was easy to comprehend and motivating, BRDG could distinguish itself from its competitors.
Furthermore, by using several marketing channels to promote its content, BRDG could reach a wider audience and produce more leads. With these methods in mind, BRDG was able to successfully compete against industry leaders.
Website: Homepage – BRDG
