How can you persuade festival organizers to convert from a cash-based system like “coins” to a digital one?
Moneycomb, a finance and events business, asked me to help answer this question and motivate this target to switch to a pin-on system with persuasive content. I did my research; looked into how I might best appeal to the target audience (hard-core festival organizers) and encourage them to alter their practices. The e-book you’re reading now is the result of my research.
